8 June '08

Total Package

Came across this video interview with the industrial designer, Nao Tanaka, who designs jewelry-like mobile phones for KDDi.

In the video, she mentions about creating the total package which I agree with her. A total experience of the phone does not stop at the physical look. In fact, it could extend to the user interface and animation. I call it the soft side of the phone.

Here is another video about ‘keitai kulture’. How she decorates her ‘keitai’ with jewelry.

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